Americans for Responsible Solutions is an organization that was created by Gabrielle Giffords and her husband Mark Kelly. Their reason for this organization is to bring awareness about the increasing gun violence in the US and to make Congress take action.
The goal was to create fear factor campaign that will scare the audience to feel the emotion and demand Congress to make a change.
A very graphic photograph was chosen as a solution to show the devastating effects of gun-related deaths. A shocking magazine ad, web banner series, and a guerrilla ad was developed as a part of the campaign.
*Academic project
With Washington State's growing number in distilleries, spirits needed a new and rebranded website. Washington Distilleries has a target audience of 25 and above who have a passion for high-end spirits.
Logo design matches the simple modern look of this website. It is very image driven so that the audience could crave while they browse. Easy navigation was created so that users could focus on learning about the sophisticated spirits and where they are located at.
*Academic project
Red Octopus is a $13.99 six pack premium ale that comes straight out of the Pacific Northwest. It has a target market of ages 25 to 35. The concept was to create a bold brand by designing an expensive packaging that resembles its rich and quality taste.
The logo and slogan "Unleash the Red" was developed to hook ale drinkers to come and enjoy a bottle and unleash their inner red. The branding is carried throughout the carriers, beer labels, and bottle caps.
*Academic project
My Fitness Family Healthy Club is a local gym that welcomes anybody that strives to be fit. Since it is newly built gym, it was important to design a brand that could be easily remembered.
When designing for My Fitness, it was major to incorporate the edgy metal look with the burst of red throughout. In contrast, photos of non-meatheads were used so that it shows everyone can workout at My Fitness. This included logo design, website, and a mobile app.
*Academic project
+31ARCHITECTS is an award winning team of European architects who creating innovative projects that are environmentally dynamic.
This European firm is expanding their offices to Seattle, Washington. The task was to create a new and sharp brand and identity that carries their simplistic look of shapes.
A logo, book cover, and layouts were designed to carry over the brand and showcase signature projects.
*Academic project
As a designer, my favorite thing to do is to create for others.
Taking whatever means the most to a person, it ends up painted and/or drawn on a pair of canvas type shoes.
Bright colors are chosen to make a pair of shoes eye-catching so one definitely can stand out from the crowd. Nothing speaks more than kicking creativity when one wears a pair on their feet.
*Academic and freelance project
